Smart serviced living in Hong Kong
CHI Residences launched in Hong Kong in 2007 at 393 Shanghai Street in the up and coming West Kowloon area. The brand now has four properties, and its new Wan Chai Development on 130 Johnston Road will be available in 2013.
With the increasing number of travelers relying on smart phones to find accommodation, make enquiries and book, CHI Residences recently a mobile version of its website providing quick access for people on the go.
“With the mobile industry allowing people to be constantly connected to the internet, it is vital for us to effectively communicate relevant information to our potential clients,” said CHI Residences CEO, Pilar Morais. “Details of each CHI property, with photos, key features and a location link to Google maps allow people to do their research quickly, contact us or make a booking wherever they are.”
In addition, social media plays a big part in the hospitality industry with sites such as Facebook, Tripadvisor, Booking.com, Agoda and Google Places allowing users to share their experiences, post reviews, photos and ratings. These reviews can also be viewed on the mobile site, so people can make their decisions easily.
Going forward, CHI has plans to further develop their mobile offerings with applications of their CHI Guides which will be released in 2012.