SCMP - Luxury Living
Creative Designs For Modern Lifestyles
Serviced apartment operators aim to make families feel right at home. Reports by John Cremer.
With more than 170 apartments in their portfolio, the team at CHI Residences have a similar list of priorities. The first thing is to give guests a sense of “home”, while also offering the convenience, modernity and fashionable touches which people associate with Hong Kong.
“Our core design philosophy is to create affordable and comfortable luxury living spaces,” says CHI’s chief executive, Pilar Morais. “Everyone appreciates thoughtful design, but there is no point in our apartments having beautifully designed pieces of furniture if they go unused.”
The company’s basic approach is to give each of its buildings a distinct look and theme. This reflects the overall brand, the location, and whether the apartments are intended more for families or individuals.
A substantial amount of time goes into deciding everything from configurations and colour schemes to fixtures, appliances and entertainment systems. Where appropriate, the needs of, say, business people or pet owners also get special attention, making sure the focus is on service standards and practicalities, not just appearances.
“We work closely with a number of interior designers, who bring their own professional knowledge and creative flair to the mix, which is why no two homes are exactly alike,” Morais says.
“As a family-run business, we create apartments which we would want to live in, and even get involved in the final touches, such as hand picking the pieces of art and selecting cashmere rugs.”