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17 Oct, 2011

The Clean Air Is Included in the Rent

 

A chain of serviced apartments in Hong Kong has developed a new marketing pitch in this smoggy city: Stay with us and breathe cleaner air.

 

CHI Residences, whose luxury residences are aimed at expats seeking short-term homes, has teamed up a maker of pricey air purifiers and installed them in each of its apartments.

 

Pilar Morais, CHI’s chief executive, said she initially researched air purifiers for her father, who has asthma. She found Hong Kong based Oxyvital, which makes units that say they reduced polluting gases such as carbon monoxide, formaldehyde, nitrogen dioxide, radon, as well as bacteria and viruses.

 

“Now,” Ms. Morais said, “you can come to Hong Kong… and enjoy a clean environment.”

 

CHI doesn’t plan to raise the prices of its apartments, saying “you can’t put a price on clean air.” It is, however, featuring the purifiers in ads for the homes, which rent for as much as HK$57,000 (US$7,300) a month for a two-bedroom apartment. 


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